On-page optimisation, or on-page SEO, is an ongoing process that ensures your web pages are SEO friendly. What does this mean?
'SEO friendly' simply means that your website's pages are high quality enough to influence ranking factors.
A well-performed on-page SEO procedure is great for page ranking. It delivers more, relevant traffic which results in greater conversions.
Your web page may even be placed on top of the pile at position zero with a coveted snippet. But all this depends on how much effort you put into optimising your web content. We can help here.
At Codehouse, our experts deliver an SEO service that consists of three phases:
In our previous article, ‘What is a technical SEO audit?,’ we covered some of the elements that may get flagged during Phase 1 of our SEO service.
On-page optimisation represents Phase 2, a more collaborative in-depth analysis of your website.
We have in-house SEO experts who will analyse your on-page content. Following that, they’ll provide recommendations and practical support to help your content climb the rankings.
20 on-page SEO factors that can affect performance
- Meta titles: Include targeted keywords in the meta (browser) title.
- Meta descriptions: Optimise with keywords ensuring it describes the page topic.
- Title tags: Make sure content has a title and keywords are included.
- Headings: Include keywords in H1, H2, H3 etc.
- Keyword count: For best search results, include your primary keyword as well as three to five related keywords in your content.
- Keyword relevancy: Ensure keywords are relevant to the topic.
- Keyword search volume: Ensure search volume for the keyword is large enough to drive traffic to your website.
- Keyword cannibalisation: Avoid (over-using) the same keyword on other content pages.
- Keyword search intent: Create relevant content for what potential visitors would be searching for.
- Link building: Generate 'link juice'. Include on-site internal linking (open in same window) to relevant and related topic pages.
- Images: If relevant add at least one image (with a keyword in the relevant alt text).
- Content length: Produce content with a minimum of 250 words.
- Original content: (avoid duplication) - Write unique content.
- Rich media: If appropriate, try to add videos.
- Comparison against competitors: Produce fresher, more relevant content than your competitors.
- Image size: Optimise your images accordingly. Too large and page load speed will be affected.
- Complexity: Try to keep the readability of your content as simple as possible. Break it up with headings and paragraphs. Use bullet points, numbered lists, images, and bold highlights.
- URL: Have an SEO friendly URL (we-recommended-a-hyphenated-url).
- Structured vocabulary: Adding schemas, for example, provides context to your content.
- Sharing: Include social sharing links and social structured content.
We provide a structured approach that makes your SEO work.
Talk to the Codehouse SEO and content experts about our SEO service and how it can help your website rank higher than your competitors.