Search engine optimisation (SEO) is the process of optimising your content to ensure users find what they're looking for.
This is particularly important as more people search online for products and services. The challenge of meeting needs and search intent is a strategic one. It must be won through keyword and customer research, hard work and patience.
There are many SEO and SEM tools that improve content relevance and visibility so that businesses achieve their digital goals. The choice is so great you can easily get bogged down trying to find the right one.
At Codehouse we alleviate this time consuming task. We use powerful SEO and SEM tools not only for our own website, but also for our customers' - with positive results.
- Site audits
- Keyword research and keyword ideas
- PPC campaigns/Paid search
- Organic SEO
- KPIs and digital goals
- Roadmap definition
The right tools for the job
Any tool is only as good as the person using it. If you don't have the right team using the right tool in the correct way, the outcomes will become skewed. This has a negative business impact.
Aside from familiar Google tools on the market, we also leverage other solutions to help deliver digital goals.
The key to unlocking SEO and SEM tools is the ability to interpret data, and deliver measurable benefits with value.
Key considerations for using SEO & SEM tools
- What is your budget? Free SEO tools require subscriptions to unlock the full feature set
- Will your investment/appointment of an agency yield ROI?
- Have data visualisation dashboards been created?
- Is the data interpreted properly?
- Does the data deliver meaningful insights and drive decisions?
- Are you using the correct tool for the specific purpose it was designed for?
- How much effort is needed to achieve your goals?
- Do you have a content marketing team that will support your SEO & SEM efforts?
At Codehouse, we are dedicated to ensuring that the correct SEO growth processes are followed. Using latest industry best practices ensures consistent organic growth and reduces the probability of being penalised due to bad practices.