According to Forrester, a content marketing platform (CMP), increases collaboration, improves production, enables omni-channel delivery, delivers analysis, and elevates visibility and governance.
The report states that “Sitecore presents the most credible vision for supporting omni-channel content, wherein content and assets become reusable and intelligent components of each personalised marketing use case.”
Sitecore is out in front
Sitecore is independently rated by numerous industry analysts as a leader – both as a digital experience platform and a content management system.
In its 2019 Magic Quadrant for Digital Experience Platforms (DXP), Gartner named Sitecore a leader, with capabilities that include:
- Versatile digital marketing, whether used as a single marketing platform or integrated with other complementary best-of-breed solutions.
- Collecting real-time audience data from all campaigns, sources, and third-party systems.
- Smart personalisation, including machine learning to generate real-time actionable insights and serve up the most relevant content to enhance the user's experience.
- Delivering exciting engagements across today’s ever-expanding array of digital touchpoints such as the web, social, mobile, IoT, AR, and VR.
And for nine years in a row, Sitecore has also been named a leader in Gartner’s assessment of the strengths and cautions of 18 web content management vendors around the world.
When it comes to content management, content marketing, and digital experience, Sitecore is clearly out in front.