Who are your customers? Where do they come from? What do they want? How do you give it to them? Where do you give it to them?

When it comes to Customer Journey Mapping, no one journey is the same, which is why we take time to understand your objectives, and tie them back to what your customers need and want, to produce something that works for everyone.

We also ensure that the solutions we deliver to our customers are measurable. After all, there's no point making something if it doesn't make a difference!

We have a tried and tested approach to delivering digital strategy that will give you an implementable roadmap to achieve your business objectives.

Customer journey mapping codehouse

How we map customer journeys

  • Get to grips with your business strategy and marketing objectives
  • Determine your organisation's digital strengths and weaknesses in the short- and long-term
  • Appraise the current digital experience - both for your customers and for your digital marketing team
  • Assess your organisation's digital maturity and opportunities for development
  • Produce a competitor analysis and investigate forward-looking market drivers
  • Map out your current technology and marketing systems ("marchitecture") to give you a more complete customer view
  • Understand your customers through persona development
  • Produce a current and future-state digital experience blueprint and customer journey map

With all this information at your fingertips - knowing where you are, where you need to get to, and most importantly, how you can get there - you will make decisions that dramatically improve the customer journey and digital experience for the most important people in your business.

Talk to us about your digital experience requirements

Featured work
Featured work
The AA case study

Transformation project increases revenue and online traffic

The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.


increase in traffic