We understand how time consuming it can be to manage all the facets within digital marketing measurement. It's a role that demands a head for data collection processes, number crunching, and data visualisation in order to make data driven actionable decisions.
As a solution, our Analytics service is designed to ensure that your digital marketing ambitions are implemented according to best practices.
We have certified analytics experts who are skilled in developing your analytics maturity and digital marketing implementations such as analytics deployment and campaign measurement. We conduct weekly reporting and analysis to keep on top of the day-to-day issues that can impact your website.
Our approach, based on three specific pillars, is used to determine your business's analytics maturity. This is to understand the tasks required to ensure your analytics implementation is robust and able to provide the required data to make informed actionable decisions.
The three pillar approach with core functions, defined frameworks, delivery plans and goals are defined as follows:
- Foundation: Goal = Website and digital campaign tracking optimisation
- Realisation: Goal = Provide actionable insights
- Optimisation: Goals = Website and digital campaign optimisation with 'test and learn' processes then applied
This service is as flexible as you want it to be. It can be part of an existing website build or as a specific stand-alone project.
Key benefits of using this service
- Expert analytics guidance to inform business strategy
- Dashboards to monitor the main performance metrics
- Custom alerts to notify you of outliers in your data collections
- Weekly reporting and analysis of your KPIs, ensuring that you and your team are acting are keeping abreast of changes
- Access to our web development team and experts in digital technologies
- Ongoing support of your business goals
Our tools of choice
- Google Analytics 360
- Google Analytics (Universal and GA 4)
- Google Search Console (Bing and Yandex too)
- Search Ads 360
- Google Tag Manager
- Microsoft Clarity
- Sitecore analytics
- Sitecore personalisation
- Secreaming Frog
For more details about how our Analytics service can deliver meaningful insights that benefit your business, contact our experts.