Google Tag Manager (GTM) is a tag management tool that tracks user interactions and behaviour on your website.

GTM plays a crucial function and is a must-have if you really want to understand what your visitors are doing on your website. However, it can be difficult to understand to those unfamiliar with code or website structure. That's why it's important to get your Google Tag Manager account configured the right way so you can track and measure what you need to meet your goals and KPIs.

74% of GTM instances are incorrectly implemented because of incorrect tracking.

Google Tag Manager body image

Codehouse tag management service

Account set-up, implementation and tag management

If not already set up, we'll create a Google Tag Manager account for you and add the code snippet to your website. We'll then link your GTM account to all your important digital marketing platforms such as Google Analytics and Google Ads, Facebook, Google Search Console, and LinkedIn, etc.

For existing accounts, we conduct thorough GTM audits and implement appropriate solutions based on your specific business needs. To ensure tagging and integration consistency across your GTM account, we can provide ongoing GTM consulting services.

Talk to us about your digital marketing requirements

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